Brand identity for HEJ, a new Swedish inspired coffee shop and gallery in the heart of Bermondsey Square London.
Spearheaded by the UK division of Löfbergs, one of the biggest roasters in the Nordic region (and also one of Europe’s biggest importers of organic and Fairtrade coffee), this new coffee shop provides barista training and holds art exhibitions in its spacious basement gallery.
‘Hej’ translates to ‘Hi’ in Swedish and was a name chosen to not only highlight the origin of the coffee served, but also to represent the inviting environment that they hope to instil. “Come in and say HEJ!”
Alongside a slick new website the branding was also applied to cups, bags, napkins, stationary as well as internal and external signage.