Taking Virgin Media’s already existing “We are one” internal comms brand and bringing it up to date. The original logo was created from a number of photographs merged together. This made it very difficult to use across different formats and was not flexible when used on coloured backgrounds or on large scale signage and bannerstands.
All the original photography was redrawn and reassembled to create the new logo. The idea of unity and teamwork is apparent in the use of imagery representative of different elements of the company (location, people and technology).
The new logo could be de-constructed and assembled to create new supporting graphics making it a very flexible and reusable identity, whilst furthering the notion of working together to ‘create something new and exciting’.